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Capital Events Marketing Review the Importance of Leadership in Business

It’s acknowledged that the four essential building blocks for production are land, labour, capital and entrepreneurship. The mortar that binds all of these blocks together is leadership. A recent report by Chron.com looks at how to lead a business effectively. Here, Capital Events Marketing review this report, and assess the importance of leadership in business today.


“Without strong and consistent leadership, a business will find it hard to succeed”, said Sophinna Asif, manager of Capital Events Marketing. “This applies whether you’re a start up or an established business. Workers appreciate and look for strong leadership, and by providing it an entrepreneur can understand that all parts of the business run smoothly.”


The study says that a business without leadership is like an army without generals. Somebody has to make the essential strategic decisions, and then communicate them to the workforce. Thus, a good leader has to be skilled at decision making, and they have to possess excellent communication skills that will motivate those they speak to. Leaders also have to be multi-skilled. They need to have a thorough understanding of all aspects of the business that they run. In this way, the workers in these areas will know that they can trust the decisions being made on their behalf.


Looking after your office is an essential task of a good leader. They must do all they can to create a secure and productive environment for their workers, and protect them from internal and external threats. When workers feel secure under their leader, they’ll be prepared to work harder and go the extra mile. Delegation is another essential skill for a leader, but it can be difficult to learn. All too often, entrepreneurs want to do everything themselves, but learning to pass some tasks on to others within the organisation who are more suited, or even outsourcing the work, can pay dividends.


“A great business person has to be a great leader, and they must have all the skills mentioned in the study”, said Sophinna Asif. “They also have to be flexible enough to take different approaches with different people. That’s why it’s important for entrepreneurs to reflect on how they operate, and be prepared to adapt. In this way, you can react quickly to whatever challenges you may have to face.”


Business is full of challenges, but a good leader will remain undaunted. A successful marketing campaign, of the kind that Capital Events Marketing provide, can overcome business challenges and bring in new high quality customers.

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