Capital Events Marketing | Networking

Capital Events Marketing Look At the Importance of Business Networking

When a business is founded, the entrepreneur may not have any contacts or mentors within their sector. This leads to them operating in a kind of vacuum, and whilst it may be okay to begin with, it can inhibit their potential for growth. A recent article by looked at how this can be rectified through the power of business networking. Here, Capital Events Marketing review the article, and consider the lessons that UK entrepreneurs can take from it.

“It’s easy for entrepreneurs, especially new ones, to overlook the importance of networking, but this report emphasises just how important it is”, said director of Capital Events Marketing. “People in business should seek out every opportunity to attend networking events. This won’t just increase their brand recognition, it will provide useful tools, information, and contacts for the future of their business.”

The article reveals nine reasons why business networking is essential in today’s competitive times. The first reason given is an increase in referrals. By getting your business known, and the advantages that it brings, you’re much more likely to get referrals from other businesses. These are high quality leads that take little converting, making them cost and time-effective.  Networking also brings other opportunities. Entrepreneurs at a networking event may discover chances to write, speak, or in other ways contribute to future events. This in turn increases the connections that you have. Generating powerful and well established connections can put you on a fast track to business success.

Networking events also provide ideal opportunities to get the mentoring or advice that you need. Established entrepreneurs who attend these events are happy to help those who are relatively new to the business world, and so these start up entrepreneurs can find it a great place to find answers to the questions that they have. These entrepreneurs will also find that networking increases their confidence, and can even lead to new friendships.

“Business is more competitive than ever, but that doesn’t mean that it’s cut-throat”, said the MD of Capital Events Marketing. “I love to attend networking events, as it shows the human side of business people. We’re always prepared to help each other, and provide mentoring and advice to those that need it. This can bring huge benefits today and in the future.”

New and experienced entrepreneurs can benefit from the events marketing expertise of Capital Events Marketing. They improve customer acquisition figures, and enhance brand recognition.