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Capital Events Marketing - The Importance of Influence Optimisation

Capital Events Marketing Examine The Importance Of Influence Optimisation

Building influence with consumers and other stakeholders is very important to the concept of building better relationships. In the corporate world, workers in particular have a variety of needs and desires, but each is best expressed in a specific way and at a specific time. Many disagreements and misunderstandings can arise when these variables are poorly considered.


The need to develop more influence in the workplace or in the market of ideas is vital for long-term success, but how can individuals and businesses improve at it? Here, Capital Events Marketing examine how optimising conversations of influence is necessary in order to achieve the best results.


Sophina Asif, Director of Capital Events Marketing, explained recently how the concept of influence optimisation should be viewed. “Not all interactions, requests and conversations are ideal to have at any particular moment”, she said. “For instance, a conversation about a pay raise or a particularly difficult hiring decision will need to be handled in a time and place that best complements the attitudes of those involved. Asking for or being asked for a raise isn’t necessarily something that should occur during a stressful time within the company, nor should an outside recruitment decision be handled without careful consideration of how existing workers will feel about the decision”.


Optimising overall influence relates to when, where and how discussions on potentially contentious or sensitive matters occur. Capital Events Marketing and other leading marketing firms recommend that businesses approach human resources when possible to consider the implications that potential decisions from management might have on overall morale. Likewise, people influence optimisation requires a keen eye for subtle shifts in body language, tone and other intra-office dynamics in order to avoid making the wrong decision at the wrong time.


Without careful consideration for a variety of dynamics that play out within business settings and offices, executives and business partners alike can make critical mistakes that affect overall morale and sentiment. In order to produce a superior working environment while also improving overall influence for a business or worker, individuals must consider how specific requests and actions affect others. Capital Events Marketing has a vested interest in ensuring clients’ work environments are optimised to deal with interactions of influence, as such situations can have a profound impact on how businesses interact with marketing firms, how successful each business will be and how effective the transmission of marketing objectives and goals is when discussing important strategies.

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